Global Trade Centres Case Study
...idea, design, reality
The Client Brief
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Client's Logo Input: |
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Global Trade Centres seeks to provide any sized organization with the ability to cost-effectively market their products or services in an overseas country and much, much more.
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IGS Project Requirements:
- Design a modern interactive solution to display companies
products or services by taking advantage of todays multimedia.
- Design a corporate identity for the company incorporating logo,
stationary and website.
- Develop material to aid in gaining venture capital.
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Client’s Existing Examples:
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The Solution
Through ongoing consultation with the client, IGS was able to develop the business concept. As the project evolved, the design and visualisation of both the brand and the POD concept became a pivotal tool in Global Trade Centres gaining both potential clients and investors.
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| IGS was able to discuss, design and develop a corporate identity for Global Trade Centres in a matter of weeks. |
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Hold your mouse over the thumbnail to view the image
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Product Development
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| With the brand and purpose of the product defined, IGS fluidly designed a display ‘POD’ (Product on Display) that fulfilled the clients vision. The design evolved through sketch, computerization, detailed rendering, working drawings and prototype. Input was given at each stage by the client ensuring the end result reflected their initial vision. |
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Marketing Material
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Once the corporate identity and POD concept had been established, IGS designed and implemented a variety of different marketing material avenues including website, print media and public space advertising.
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Investor Presentations
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| IGS was then employed to create a range of explanatory material to convey the Global Trade Centres concept. This material gave the client a ‘virtual’ business including imagery of how the POD will function, a virtual walkthrough around the proposed centre as well as an insight into the marketing and advertising strategy. |
Virtual tour of a typical Global Trade Centre:
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| Virtual business explanatory images: |
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Overview - Global Trade Centres marketing, advertising & P.O.D. Product On Display:
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Client Testimony
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I engaged IGS to take my business concepts and plans and develop a visual and virtual business model as well as physical prototypes to secure investors and market my new business.
IGS was fantastic in understanding my ideas and bringing them to life. Ben and his team have been an integral part of our business launch and I can honestly say that we would not have got this far without them.
I would strongly recommend any company wanting to commercialize their ideas, attract investors or simply put together an effective marketing strategy for their business to use the services of IGS.
Lawrence Christoffelsz.
Managing Director.
Global Trade Centres Pty. Ltd.
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